I've often wondered why the WTS doesn't form a university. There's lots of money to be made and they could organize as a not-for-profit so no tax implications. Seems like they are bypassing an easy source of funds while at the same time, losing young members. I know lots of JWs that still send their kids to college and would likely be happy to send them to Gilead University (or whatever they want to name it). This would also give the WTS the ability to control the message and increase the earning (and donating) power of the next generation of JWs.
I can't imagine that whatever consultant they have been working with hasn't suggested it already.